eCommEd™ Lesson Plans

• Introduction

Unit 1: Introduction:
What is e-Commerce?

1. Introduction to e-Commerce
2. Introduction to ScoresUp.com

Unit 2: Getting Started:
e-Commerce Business Planning

3. Starting an e-Commerce Business
   Tutorial: e-Commerce Business Plan
4. ScoresUp.com Business Plan
5. e-Commerce Business Organization and Team Formation
   Tutorial: Working in Teams
6. ScoresUp.com Team Planning

Unit 3: Marketing and Selling on the Web:
Bringing Customers To Your Site

7. Marketing on the Web
   Tutorial: Marketing on the Web
8. Using E-mail in Your Business
9. Creating a Sticky Web Site
10. Selling on the Web
11. Making It Easy To Do Business at Your Web Site
12. Internet Advertising
13. Banner Advertising
14. Marketing Your Internet Presence
15. Increasing Your Internet Presence
16. Monitoring Techniques
17. Monitoring the Results of Your Website
18. Search Engines
    Tutorial: Search Engines

Unit 4: Effective e-Commerce Management

19. Managing an e-Commerce Business
    Tutorial: Financial Management
20. Leadership in e-Commerce

Unit 5: e-Commerce History:
A Look at the World Wide Web

21. The History of the World Wide Web
22. The Impact of the World Wide Web
23. Who Uses the World Wide Web?

Unit 6: How the Internet and Web Sites Work:
Building an e-Commerce Business

24. What Does It Mean To Do Business on the Internet?
    Tutorial: The Economics of Information
25. How the Web Works
    Tutorial: How the Web Works
26. How Web Pages and Browsers Work
27. Effective Web Sites
    Tutorial: Effective Web Sites
28. Building a Web Site

Unit 7: Security and Legal Issues:
Running a sound Business

29. Payment on the Internet
30. Electronic Payment Security
    Tutorial: Electronic Payment Security
31. Transaction Security on the Web
32. Information Security on the Web
33. e-Commerce Legal Issues
34. Privacy and Government Issues
    Tutorial: Government's Role in Internet Privacy

Unit 8: Portals, Auctions and The Future

35. Portals and Auctions
36. Business-to-Business on the Web
37. The Future of the Internet

Unit 9: e-Commerce Business Effectiveness:
An Assessment of What Works and What Does Not

38. Success Factors in e-Commerce
39. More Success Factors in e-Commerce
40. e-Commerce Business Evaluation